ArabNet has launched this study to determine the impact of digital platforms on the banking sector.
The study investigates the factors influencing digital banking adoption, usage of digital banking services, branch visit habits and behaviors, preferred payment methods, and finally the adoption of alternative methods of payment.
The findings are based on a study conducted in the KSA, UAE, Egypt, Lebanon, and Jordan, during the month of January 2016. The sample distribution includes 500 bank account holders per country, who own a phone and have internet connectivity (90% are smartphone / tablet users). The survey was administered by On Device Research.
The data was mainly analyzed based on three criteria: country of residence, monthly personal income, and respondents being adopters vs. non-adopters of digital banking. Ultimately, the ArabNet Digital Banking Adoption Trends in MENA report provides data necessary for the development of a more cutting-edge banking sector in the MENA region.