With this report, ArabNet and OMD aim to provide brands and decision makers with the insights and best practices as to develop their e-commerce strategies and plans
The research investigates the main social media channels, mobile strategies, as well as logistics and payments’ best practices adopted by e-commerce players, in addition to exploring consumer behavior and the purchasing cycle. It also looks at the top future challenges and trends facing e-commerce businesses in the region.
The research is based on a survey of 13 executives from some of the top e-commerce companies in the MENA region, across both e-retail and service marketplaces.