ArabNet is presenting this report for app publishers, developers, investors, and agencies looking to make the most of the opportunities available in the app economy in the MENA region
This report will help them understand the trends, habits, spending budget, profiles, and preferences of users in order to make informed decisions on development and expansion strategies.
The report findings are based on a study conducted in May 2015 on the mobile app economy in the MENA region, specifically in Egypt, Lebanon, Jordan, Saudi Arabia, and the United Arab Emirates. Representative samples of 500 smartphone owners from each country completed a survey administered by On Device Research.
The report will present the survey findings along three main themes: 1) App download, usage, and discovery patterns; 2) Top app categories and Arabic apps; and 3) App spending and payment behavior.
The findings will be further analyzed based on age, gender, and household income – on both a country and regional level. Where they exist, outliers will be highlighted and explained, if possible.